Popping Bubbles was a fictional brand I created in a team for a university project. The goal was to create a fun and engaging brand to remind people how to safely transition out of COVID-19 lockdown. Youth are the number 1 carriers of COVID-19 and are commonly going to parties and social gatherings. We chose them as our target audience.
Our team consisted of two motion designers, one interactive designer, and myself, a graphic designer. Popping Bubbles was an Augmented Reality drinking game where you could only play if you were two meters apart from one another, thereby encouraging social distancing. A sub-brand of this game was an RTD line which I developed, designed, and advertised.
Our aim was to create a vibrant, trendy packaging range that people wanted to be seen with. The packaging is strongly designed to display social distancing in a fun and playful way.
Art direction - Holly Scott
Design - Holly Scott